We started a window washing company with almost nothing. No connections. No trust fund. No marketing agency on retainer. Just a truck, some equipment, and the willingness to knock on every door in the neighborhood until someone said yes.
The first month was brutal. We'd drive 45 minutes to bid a job, lose it, drive home. Repeat. We tried Thumbtack, Angi, HomeAdvisor. Every lead platform took our money and gave us tire-kickers who ghosted after the quote.
We realized nobody was coming to save us. So we figured it out ourselves.